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PUBG Mobile: 13 Days of Halloween

GETTING DR DISRESPECT TO BE A FINAL BOSS

CLIENT: Tencent

We set out to bring the 6’8” Dr. Disrespect and his larger-than-life brand back to the Battlegrounds for a spooky Halloween collaboration with PUBG Mobile in 2021.

13 Days of Halloween facilitated themed live streams of the game for 2 weeks featuring several notable creators with the final day broadcasted live as the final boss joined the party: Dr Disrespect.

AMG facilitated a sweepstakes where we procured a PUBG Mobile themed motorcycle with a sidecar.

AMG logo A

Campaign Design

  • Event planning & Execution
  • Strategy
  • Tournament Organization

Influencer Marketing

  • Creator Recruitment
  • Support & Formation
  • Talent Management

Live Production

  • Remote Broadcast
  • Hosting
  • Event Planner

Social Media

  • Digital Advertising
  • Motion & Graphic Design
  • Web Development

37M+

TOTAL IMPRESSIONS

4M+

TOTAL VIEWS

79

CREATORS

32k

GIVEAWAY APPLICANTS

Casters Pic
In-game Pic
Lines for Solution

DEFEATING THE BOSS

The event was one of the year’s highlights for the community and succeeded in bringing additional attention and awareness to the leading mobile battle royale title: PUBG MOBILE.

We were able to elevate the event by getting Dr Disrespect involved and offer a unique experience to smaller creators and the community, and eventually for brands.

OTHER BRANDS WE'VE WORKED WITH

Riot Games
Activision brand
Blizzard
Epic Games.
Sup erc ell
Tencent Games logo
Youtube logo
FB brand
TapTap brand
NetEase Games logo
Amazon brand
Samsung brand
CODM brand
PUBGM
Fall Guys Brand
Raid logo

SIMILAR WORK