Amazon Game On

Disrupting an industry is incredibly difficult, and our client Amazon was testing a new application developed specifically for mobile gaming. AMG was brought in as the experts in mobile gaming to help determine product market fit, provide user experience data, and offer our experience building communities through content to assist Amazon in determining how to proceed with their GameOn product pilot.

Through our testing, we built creator programs, recruited influencers, hosted an Amazon-exclusive game show, and leaned on our creative and production teams to further build out community events for the GameOn community.

In order to provide enough data for the Amazon team to evaluate, AMG stood up a pilot program of content creators designed to bring a steady influx of content into the GameOn ecosystem to simulate a budding community, and also to build out a content library for new users that were given access to the application.