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Galaxy Battles: Superverse

A one of a kind tournament joining three mobile games

CLIENTS: SAMSUNG & SUPERCELL

The challenge was to create a universe for Clash Royale, Clash of Clans and Brawl Stars to coexist in a single tournament and we created the Superverse.

We came up with an event that matched the expectations of the best Supercell content creators and delivered a smooth and organic promotion of Samsung’s products. 

Reached mainstream audiences and traditional media through press releases and a comprehensive paid media campaign.

AMG logo A

Project management

  • Planning
  • Coordination / Execution
  • Analytics

Influencer marketing

  • Recruitment
  • Briefing
  • Support / Coordination

Asset creation

  • Social Media Assets
  • Video Edition
  • Motion Graphics

Live production

  • Event Planner
  • Asset Design
  • Remote Broadcast

170M+

IMPRESSIONS

35M+

TOTAL REACH

12

SUPERCELL CREATORS

$100k

PRIZE POOL

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Champions pic
Lines for Solution

THE SUPERVERSE

We built a universe in which 3 games collided and gave meaning to an event that would make a strong impact in the Supercell community and drive brand awareness and engage Samsung’s products: Galaxy Z Fold 5 and TabS9+.

Our mobile gaming expertise and knowledge of the sector was key to finding the perfect content creators and creating a unique tournament that would deliver great gameplay for the community.

AMG was able to set the perfect structure for Samsung to confidently promote their products to the Supercell community in an organic and engaging manner.

The community was actively involved as the open qualifiers delivered 24 community members who participated in the event alongside creators.

OTHER BRANDS WE'VE WORKED WITH

Riot Games
Activision brand
Blizzard
Epic Games.
Sup erc ell
Tencent Games logo
Youtube logo
FB brand
TapTap brand
NetEase Games logo
Amazon brand
Samsung brand
CODM brand
PUBGM
Fall Guys Brand
Raid logo

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