AMG creates high-impact, creator-led moments that resonate with audiences and fuel long-term community growth.
AMG is a single partner for your most complex programs. We combine creator activation, original creative, and broadcast production into bespoke, fully integrated solutions — designed to meet your moment and execute it flawlessly.
From micro to macro, across every genre and game — we design and execute creator campaigns that land with your audience. If there's a creator you want to work with, we'll make it happen.

Full English market creator support — pre-launch, creator testing, key distribution, NDA handling, and full launch strategy

Activated Emiru for a live-streamed first pitch in Nikke cosplay, promoting NIKKE's #NIKKENight partnership with the San Diego Padres

A 24-hour streamathon featuring 52 creators to celebrate the launch of the new Call of Duty: Mobile game mode — DMZ Recon. Full creative package and influencer management.
Always-on community and creator programs, built and managed end-to-end by our dedicated team.

Long-running creator program management across Supercell's full title portfolio — Brawl Stars, Clash of Clans, Clash Royale, and more

White glove creator program supporting the best of the PUBG MOBILE North America creator ecosystem — relationship management, campaign integration, and ongoing partner support

Grow and support a uniquely diverse community of content creators including animators, artists, cosplayers, gaming creators, and more.
From online activations and co-streams to branded live events — fully produced in-house by our dedicated production team.

Engaged high-profile creators from the Fortnite and Hoyoverse ecosystem to create an epic crossover moment celebrating the launch of a Honkai Star Rail skin and game mode in Fortnite

In-house produced esports activations for Delta Force in the Western market, building community momentum around the PC FPS title's competitive scene

A creator-led launch event to celebrate the release of CookieRun: OvenSmash, produced with simultaneous horizontal and vertical broadcasts.
Full in-house creative team that are experts in graphic design, video editing, and animation.
Example work →


A first-of-its-kind multi-game event bringing together the entire Supercell community to compete across three games for a share of a $100,000 prize pool and promote the newest Samsung device launch

Brought together an all-star influencer cast to showcase the ultimate UNO! Mobile player POV experience

A strategic blend of influencer content and competitive community moments, with core underwater treasure-hunt theming tied to PUBG MOBILE's undersea-themed update — including a bespoke themed PR box sent to creators.
Creator panels that inform early development decisions, marketing strategy, and messaging — backed by comprehensive competitor and market analysis.

Full day playtest for Overwatch's newest mobile title, collecting feedback for marketing materials, in-game design, and creator and audience sentiment

Creator-led play testing and market research across Supercell's title portfolio, feeding directly into early development and marketing strategy decisions
An extensive network of gaming talent under the AMG umbrella — we manage sponsorship deals, support channel brand growth, and develop effective content strategies to help creators meet their goals.
Great creator programs are built on trust, relationships, and execution, and AMG delivers on all three. They've been a fantastic partner in helping us create better experiences for creators and strengthen our community.

AMG consistently goes above and beyond to bring our campaigns to life, supporting us through every stage — from high-level strategy to detailed execution. They've truly set the standard for what a great agency partnership looks like, and their deep industry knowledge and experience have made them an incredibly reliable and refreshing team to work with.

AMG have been critical to the growth and performance of PUBG MOBILE in North America. From KOL management to events and the VIP Creator Program — they have supported almost every aspect of the game and have always felt like an extension of our team.

Tell us what you're working on — we guarantee someone at AMG will share your passion.